Case Study about Marketing Communication
Integrated Marketing Communication Case Study - Taco Bell Taco Bell is an American chain of fast food restaurants based in Irvine, California and a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican and Tex-Mex foods that include tacos , burritos , quesadillas , and nachos . Taco Bell was founded by Glen Bell , who first opened a hot dog stand called Bell's Drive-In in in 1962 in Downey, California . In 1967, the 100th restaurant opened at 400 South Brookhurst in Anaheim . Original Taco Bell's featured walk-up windows only, with no indoor seating or drive-thru service. In 1968, its first franchise location east of the Mississippi River opened in Springfield, Ohio In 1970, Taco Bell went public with 325 restaurants. Taco Bell is one of the large restaurant chains under the Yum! Brands portfolio. A couple of other brands that fall under its ambit are KFC and Pizza Hut. The Mexican-cuisine inspired fast-food c
